Digital Marketing Specialist · Islamabad, PK

Muhammad
Abbas

SEO · SEM · Digital Strategy

Result-driven digital marketing specialist with 12+ years of experience across SEO, PPC, and multi-channel campaign strategy — helping brands rank, convert, and grow.

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Muhammad Abbas
12+
Years exp.
80+
Clients managed
3
Specialisms
01

About Me

Self-taught and result-driven SEO Specialist with over a decade of experience at digital marketing agencies. Skilled in optimization, keyword research, project management, and content marketing funnel analysis.

Consistently raised B2C clients' organic search rankings to top-page results. Seeking to leverage exemplary project management, data analysis, and broad technical SEO knowledge as a senior digital marketing strategist.

Highly accomplished and innovative professional with enormous success using technology to develop high-end marketing campaigns. Recognized as a cross-departmental leader with a collaborative approach.

Email [email protected]
Location G-6/1 Islamabad, Pakistan
Languages English · Urdu · Pashto
Availability Open to opportunities
02

Professional Skills

Search Engine Optimisation
90%
Search Engine Marketing
85%
Social Media Marketing
60%
Content Management
60%
Email Marketing
75%
Marketing Analytics
70%
03

Work Experience

December 2024 – April 2026
Marketing Manager
AD ON Valet Parking Services
  • Strategic Campaign Leadership: Directed end-to-end Google Ads strategies including Search, Display, and Performance Max campaigns to capture high-intent leads in the luxury service market.
  • Performance Optimisation: Monitored and refined keyword bidding, ad copy A/B testing, and landing page conversion rates to maintain a consistently low Cost Per Acquisition (CPA).
  • Multichannel Branding: Oversaw synergy between paid media and organic SEO to maximise share of shelf on Search Engine Results Pages (SERPs).
March 2015 – December 2024
SEO Manager
Sigma Digital Solutions
Search Engine Optimisation (SEO)
  • Strategy Development: Planned and executed comprehensive SEO strategies including on-page, technical, and off-page SEO to improve organic rankings, drive traffic, and increase conversions.
  • Content Strategy: Collaborated with content teams to create and optimise high-quality content aligned with target keywords and user intent.
  • Performance Monitoring: Utilised Google Analytics, Search Console, and related tools to track performance, measure ROI, and provide actionable insights.
  • Trend Adaptation: Stayed current with algorithm updates and emerging SEO trends to continuously adapt strategies.
SEM / PPC Campaign Management
  • Developed and executed PPC strategies across Google Ads, Bing, and social media platforms to drive targeted traffic and increase conversions.
  • Managed campaign budgets, targeting, bids, and ad copy to optimise performance and maximise ROI.
  • Performed A/B testing to refine ad creatives and improve click-through and conversion rates.
  • Analysed campaign data to generate actionable insights and regular performance reports for stakeholders.
  • Applied forecasting models to predict ad performance and adjust strategies based on trends and seasonality.
Project Management
  • Managed multiple SEO campaigns simultaneously, ensuring timely delivery with measurable results.
  • Oversaw and managed 15+ client SEO/AdWords campaigns across UK and GCC markets.
  • Coordinated closely with web developers, content creators, and marketing teams to align SEO efforts with broader business objectives.
January 2014 – January 2015
eMarketing Strategist
SpiralClick Web Technologies
  • Digital Strategy: Designed and implemented comprehensive eMarketing campaigns to enhance brand awareness and drive website traffic.
  • SEO: Conducted keyword research, optimised on-page and off-page SEO, and monitored analytics to improve search rankings.
  • PPC Management: Managed and optimised paid advertising campaigns across Google Ads and social media platforms for maximum ROI.
  • Content Marketing: Collaborated with content teams to create engaging blog posts, videos, and social media content tailored to target audiences.
  • Social Media: Strategised and oversaw social media campaigns to increase audience engagement and brand loyalty.
  • Reporting: Analysed campaign performance metrics and prepared actionable reports to refine marketing strategies.
  • Budget Management: Allocated and tracked marketing budgets to ensure efficient use of resources.
January 2013 – December 2013
SEO Executive
SpiralClick Web Technologies
  • Conducted in-depth keyword research to identify high-impact opportunities and align content with search intent.
  • Optimised website elements including metadata, headings, and internal linking to enhance on-page SEO performance.
  • Developed and implemented link-building strategies to acquire high-quality backlinks and improve domain authority.
  • Performed competitor analysis to identify backlink opportunities and refine SEO strategies.
  • Collaborated with content teams to create link-worthy assets aligned with targeted keywords.
04

Education

2011 – 2012
Diploma in Information Technology
Information Technology
Khyber Pukhtoonkhwa Trade Testing Board Peshawar
2010 – 2011
Intermediate School
Science and Mathematics
Intermediate Board Of Education Mardan
2008 – 2009
Secondary School
Science and Mathematics
Secondary Board of Education Mardan
05

Get in Touch

Address
G-6/1 Islamabad, Pakistan
Email
[email protected]